From, October 16, 2014:

If an avocado is labeled “better” and an apple is labeled “best,” are you going to change your evening guacamole making plans? This is an issue Whole Foods shoppers will soon have to consider.  The seemingly socially conscious supermarket chain announced today that it will begin ranking its produce either good, better, or best, based on the level of responsible growing practices its farmers use. In a way, it’s almost like checking a clothing label, to see what materials were used and where your new garment was made to ensure that fair labor practices were used.

We at RAN wonder whether they will start labeling their meats this way as well. Who will decide which animals suffer the least, the most, or just the right amount? And what measure will customers use to determine how much suffering they will want to consume with their dinner?


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