Did Whole Foods’ “Values Matter” Ad Campaign Inspire Consumers?

By Sarah Loeb From Crimson Hexagon: About a month ago, Whole Foods announced its first ever national ad campaign with the theme, “Values Matter”. It’s likely that you’ve seen one of the many T...

Whole Foods Makes Light of the Animals They Kill

Values Matter, right, Whole Foods?...

Whole Foods Employees Show Their Values

What do some of Whole Foods’ employees think about the sale of rabbit meat in their stores? While certainly their opinions differ among their thousands of employees, many of them have been speak...

Values Matter to Customers Too

We’ve been tracking Whole Foods’ stock prices since they announced their decision to sell rabbit meat early this summer. While we can’t accept all the credit for the radical decline ...

Whole Foods Says “Values Matter”

Whole Foods has launched a new campaign called “Values Matter.” In this campaign, which refers to their produce, flowers, and even the meat that they serve, they claim to be selling produc...

What Does Whole Foods Value?

We recently came upon this advertisement Whole Foods placed in Fast Company in which the company extols their corporate values. We found it noteworthy that they mentioned that they want the animals wh...